Sökning: "public relations"

Visar resultat 1 - 5 av 1011 uppsatser innehållade orden public relations.

  1. 1. “Mäns våld mot kvinnor ska upphöra” En kritisk diskursanalys av Sveriges nationella våldsförebyggande program på området mäns våld mot kvinnor (2022)

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Gabriella Abdulahad; [2024-03-15]
    Nyckelord :Sverige; Mäns våld mot kvinnor i nära relationer; diskurs; diskursanalys; genus; hegemonisk maskulinitet; könsmaktsordning;

    Sammanfattning : Combating men’s violence against women has long been on the political agenda in Sweden and has intensified over the years. A national violence prevention program in the area of men’s violence against women has been in place since June 2022. LÄS MER

  3. 2. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  4. 3. VEMS IDÉ VAR DET EGENTLIGEN? En statistisk analys av kommunala tjänstemäns inflytande i beslutsfattandet

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Knut Wistbacka; [2024-01-24]
    Nyckelord :Politics administration dichotomy; Accountability; Policymaking;

    Sammanfattning : This study explores the relationship between politicians and civil servants in public administration, focusing on the alleged information advantage of civil servants and its impact on decision-making. Historically, there have been concerns about the potential for civil servants to exploit their knowledge advantage over politicians. LÄS MER

  5. 4. Exploring Parasocial Relationships Formed in Isolation

    Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Gabriela Kamenova; [2024]
    Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

    Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

  7. 5. En framtid för alla? : En diskursanalys av Kalmar kommuns geografiska planering kring laddinfrastruktur för elbilar

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Författare :Markus Gustafsson; [2024]
    Nyckelord :Diskursanalys; Elbilar; Laddstation; Infrastruktur; Kalmar;

    Sammanfattning : This essay seeks to examine the expansion of charging infrastructure for electric cars in the Swedish city of Kalmar. The municipality of Kalmar will be at the centre of this study given their role as the governing body responsible for the development of the city. LÄS MER