Sökning: "purchase intention"

Visar resultat 1 - 5 av 416 uppsatser innehållade orden purchase intention.

  1. 1. Sustainable Food Consumption in Germany

    Master-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap

    Författare :Hui Liu; Katerina Eichhorn; [2021]
    Nyckelord :Sustainable Food Consumption; Theory of Planned Behavior; TPB; Attitude; Intention; Structural Equation Model; SEM; Germany; Social Sciences;

    Sammanfattning : Purpose – The purpose of this paper is to study what influences consumers’ intention to buy sustainable food products in Germany by applying an extended model of the theory of planned behavior (TPB). Methodology – A questionnaire was developed based on previous research and the answers from a focus group. LÄS MER

  2. 2. Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sebastian Köhler; Lum Rexha; Pieter Christiaan Sturm; [2021]
    Nyckelord :Greenwashing; Green brand associations; Green brand image; Brand credibility; Green brand equity; Fashion industry; H M; Patagonia; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to further investigate and understand the influence of greenwashing on green brand associations, green brand image, brand credibility, and finally green brand equity. Therefore, the paper builds up on Akturan’s (2018) findings and partially replicates them by using the two fashion brands H&M and Patagonia. LÄS MER

  3. 3. A  Study on the persuasiveness of male influencers on male followers in Sweden

    Magister-uppsats, Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Författare :Pontus Henriksson; Karl Pålsson; [2021]
    Nyckelord :Digital marketing; Social media; Influencers; Persuasion; Purchase intention;

    Sammanfattning : Since influencer marketing is a relatively new term, there is a scarce theoretical foundation investigating the subject. Previous research has mainly focused on identifying female followers' behavior and how they are persuaded, fewer studies are on male followers and the ability of male influencers to influence their followers. LÄS MER

  4. 4. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Therese Genovese; Charlotte Green; [2021]
    Nyckelord :green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Sammanfattning : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. LÄS MER

  5. 5. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anika Albrecht; Svenja Lena Mauch; [2021]
    Nyckelord :vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. LÄS MER