Sökning: "purchase motives"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden purchase motives.

  1. 1. Konsumentens köpbeslut inom second-hand mode : En kvalitativ studie om motiv och upplevda risker vid second-hand konsumtion

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Nina Johansson; Nike Thanner; [2023]
    Nyckelord :Second-hand fashion; Sustainability; Consumption; Purchasing decisions; Means-end Chain Theory; Perceived risk; Responsibility; Focus group interview; Second-hand mode; Hållbarhet; Konsumtion; Köpbeslut; Teorin om Medel-Mål Kedjan; Upplevd risk; Ansvar; Fokusgruppsintervju;

    Sammanfattning : Denna studie syftar till att undersöka vilka faktorer som påverkar konsumentens köpbeslut inom second-hand mode. Med tanke på hållbarhet och dess aktualitet så är det ett ämne som är intressant att forska vidare på. LÄS MER

  3. 2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Nyckelord :Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Sammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER

  4. 3. SWIPEA UPP ELLER SCROLLA FÖRBI?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Victoria Drake; malin Eklöf; [2022-08-01]
    Nyckelord :Sociala medier; Instagram; generation X; reklam; 60-talister; riktad reklam; riktad marknadsföring.;

    Sammanfattning : During the last decade, social media has become an increasingly important part of our everyday lives, as has the advertising that we are fed daily on various platforms and social networks. The advertising on Instagram has almost become as much a part of our daily feed as our friends' updates, and it seems to be even more and more. LÄS MER

  5. 4. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    Master-uppsats, SLU/Dept. of People and Society

    Författare :Oscar Abelin; [2022]
    Nyckelord :csr communication; stakeholders; business returns;

    Sammanfattning : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. LÄS MER

  7. 5. Faktorer som påverkar svenska konsumenters köp av begagnade möbler på internet : en kvantitativ studie

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Isak Klerck; Oliver Perttunen; [2022]
    Nyckelord :buying behavior; purchase decision; second-hand furniture; C2C market; attitudes; buying process; köpbeteende; köpbeslut; begagnade möbler; C2C-marknaden; attityder; köpprocessen;

    Sammanfattning : Purchasing second-hand products on the internet has become more common among private persons. The increase of internet usage among the population in combination with an increased demand for second-hand products results in the online-based C2C market (consumer-to-consumer market) becoming an even more interesting field to study within. LÄS MER