Sökning: "purchasing intent"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden purchasing intent.

  1. 1. Effekten av negativ elektronisk ”word of mouth” på konsumenters attityder och köpintentioner

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Adam Lababidi; Baboucarr Mboob; [2020]
    Nyckelord :Negative eWOM; Purchasing-Decision-Process; customer reviews; attitudes; purchasing intent; Negativ eWOM; köpbeslutprocess; online recensioner; attityder; köpintentioner;

    Sammanfattning : This study examines the effect of electronic Word-of-Mouth (eWOM) on consumers’ purchasing decision process, more specifically: How does consumer attitudes and purchasing intent toward companies and their products affected by negative eWOM on social media. The study is based on three-component model of attitudes which identifies attitude as the awareness, assessment and readiness to act. LÄS MER

  2. 2. Affordances and challenges when creating a digital experience for people using smart watches with the intent of purchasing groceries

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Evelina Hedberg; [2020]
    Nyckelord :Wearables; Smartwatch; Experience-centered design; Grocery retail; Interaction; User experience; UX; Experience design quality;

    Sammanfattning : New technology is revolutionizing the retail industry by providing new conditions and questioning the traditional way of shopping. Wearable devices have gained popularity lately and smartwatches are one of the most popular among them [12]. LÄS MER

  3. 3. Andelsägarlägenheter i praktiken

    Kandidat-uppsats, KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Författare :Gustaf Kornher; Ahmad Shakarchi; [2020]
    Nyckelord :Shareowner apartments; shareowner; principal shareowner; shared property; form of tenure; Andelsägarlägenheter; andelsägare; grundandelsägare; andelsfastighet; upplåtelseform;

    Sammanfattning : Andelsägarlägenheter är en upplåtelseform för bostäder som innebär att man får dispositionsrätt till en lägenhet genom att köpa en andel av fastigheten den är belägen inom. Fastigheten får inte vara vilken som helst, utan ska omfattas av den så kallade Andelsägametoden. Mer specifikt ska den omfattas av dess avtal och regler. LÄS MER

  4. 4. DOES YOUR BRAND NEED ONLINE INFLUENCER MARKETING? IT DEPENDS : A mixed method approach to country of origin, brand image, and online influencer marketing on consumers’ purchase intention online.

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Nathalie Dreifaldt; Todd Drennan; [2019]
    Nyckelord :Country of origin; Online influencer marketing; Brand image; Purchase intention;

    Sammanfattning : The purpose of this study is to further explore the modern phenomenon of COO, brand image, and online influencer marketing as they relate to consumer's purchase intention online. This empirical study employs a mixed method approach with quantitative exploratory factor analysis through a survey as well as qualitative exploration through focus groups and in-depth interviews. LÄS MER

  5. 5. Value Enhancers and Inhibitors for Green Purchasing Behavior : Attitudes towards green products within the food industry among young Swedish consumers.

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Hannah Gustafsson; Lawko Karim; Helmie Säll Fuglerud; [2019]
    Nyckelord :Green marketing; purchasing behavior; green purchasing behavior; food industry; green consumer goods; Swedish consumption; young consumer behavior.;

    Sammanfattning : Abstract Problem: Food consumption represents the largest contributor to climate change in Sweden, with activities that contribute to excess waste and greenhouse gas emissions. Although studies indicate positive attitudes towards green purchasing behavior among young Swedish consumers, inconsistency between green purchasing intent and actual behavior have been noticed. LÄS MER