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Visar resultat 1 - 5 av 16 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Social Elements of Gaming and Microtransaction Purchases : A multiple case study exploring perceived values’ influence on players’ willingness to purchase microtransactions and how these are affected by social elements of gaming.

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Felix Ekeroth; Viktor Sandoff; [2023]
    Nyckelord :Microtransaction; Perceived Value; Attribute; Consequence; Value; Social Element of Gaming;

    Sammanfattning : Background: Incorporating microtransactions has become a popular business model for video game publishers as it ultimately provides stability and reduces financial risk. While microtransactions are becoming increasingly prevalent, they do not come without trouble as they have been linked to unfair gameplay advantages and reduced satisfaction with the game. LÄS MER

  2. 2. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
    Nyckelord :;

    Sammanfattning : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. LÄS MER

  3. 3. Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Chamal Gamalathge; Naqash Azhar; [2022]
    Nyckelord :Purchasing behaviors; organic products; product knowledge; environmental awareness; prior experience; health awareness; customers;

    Sammanfattning : The research study focuses on the Factors influencing Consumer Purchasing Behavior of Organic Skin Care Products in Sri Lanka. The researched has carried out a quantitative study using a structured questionnaire taking the sample size as the customers who are in the Western Province of Sri Lanka. LÄS MER

  4. 4. Utgör sexköp våldtäkt? En uppsats om hur köp av sexuella tjänster förhåller sig till ett våldtäktsbrott baserat på bristande frivillighet

    Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Mikaela Dahl; [2021]
    Nyckelord :straffrätt; sexköp; våldtäkt; frivillighet; Law and Political Science;

    Sammanfattning : Purchase of sexual services has been illegal in Sweden since 1999. Prior to the criminalization, it was suggested that both purchase and sale of sexual services should be criminalized, but after extensive criticism, only purchase was ultimately made illegal. LÄS MER

  5. 5. Digitization in Africa: The Adoption and Use of Self-Service Technology in Retail

    Master-uppsats, Uppsala universitet/Informationssystem

    Författare :Phindile Ntuli; [2021]
    Nyckelord :self-service technology; self-checkout services; TAM; technology readiness; technology acceptance in retail;

    Sammanfattning : Service delivery in the twenty-first generation is evolving into more digital forms expanding the consumers' experience and engaging in new forms of communications to consumers through these digital forms. Despite the initiation of self- service technology being widely accepted by consumers within the retail banking industry, the supermarket retail industry has yet to experience the same form of reception and implementation of the self- service technologies (SST). LÄS MER