Sökning: "purchasing-decision process"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden purchasing-decision process.

1. 1. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Nyckelord :B2B buying behaviour; Branding; Service industry; Service branding;

   Sammanfattning : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. LÄS MER

3. 2. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values

   Master-uppsats, Linköpings universitet/Projekt, innovationer och entreprenörskap

   Författare :Alexander Dawidson; Hillevi Arkel; [2023]
   Nyckelord :Value Creation; Value Capture; Soft Values; Management; Manufacturing; Value Identification;

   Sammanfattning : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. LÄS MER

4. 3. Social Media Made Me Buy It : A qualitative study on how consumers decision- making process gets affected by social media advertising exposure in the evaluation stage of the EBM model when purchasing fashion items.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Clara Sundqvist; Svante Östholm; [2022]
   Nyckelord :Social Media; Consumer Behaviour; Advertising Exposure; Purchasing Decision; EBM model;

   Sammanfattning : This thesis was conducted to better understand how consumers in Sweden are affectedin the evaluation stage of the EBM model in the context of social media advertisingexposure within the fashion industry and further to identify what factors are importantfor consumers when evaluating different options and see what type of advertisementthat is preferred. The thesis was conducted using a qualitative approach and datacollection consisted of conducting 25 in-depth semi-structured interviews withconsumers representing different parts of Sweden and 2 expert interviews to betterunderstand the retailer's perspective. LÄS MER

5. 4. Förändrat konsumentbeteende som påverkat köpbeslutsprocessen

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

   Författare :Julia Borg; Johanna-Louise Berg; [2022]
   Nyckelord :;

   Sammanfattning : Problembakgrund: Pandemin är den mest kritiska situationen som skett globalt under de senaste 100 åren, detta har bidragit till ett förändrat konsumentbeteende. Pandemin har bidragit med restriktioner vilket har resulterat i att digitala köp har påskyndat den digitala utvecklingen och den fysiska butiken har påverkats negativt av restriktionerna. LÄS MER

7. 5. An Exploration of the Factors Influencing EV Adoption in Sweden : How Consumer Perceptions are Impacted upon Adoption of EV

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Louise Johansson; Dalal Adi; Maryam Al-Attar; [2022]
   Nyckelord :Electric vehicles; EV; Adoption; Consumer behavior; Purchasing decision; Theory of planned behavior; Green identity; Innovation diffusion theory; Consumer decision making;

   Sammanfattning : Electric vehicle adoption is one of the most prominent discussions currently facing the automotive industry, as this is an inevitable change towards a more sustainable future of transportation. Traditionally, car manufacturers adapt to consumer needs changing, thus prompting high relevance for understanding the consumer perspective and purchasing influences. LÄS MER