Sökning: "purposeful brand"

Hittade 4 uppsatser innehållade orden purposeful brand.

  1. 1. Exploring frugal innovation and its enablement of sustainable product development

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Patrik Werius; Emma Ytterström; [2021]
    Nyckelord :Innovation; sustainability; frugal;

    Sammanfattning : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. LÄS MER

  3. 2. Take A Chance On Shock : Facilitating Effective Shockvertising

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Duaa Kaddoura; Josef Gemhed Magera; [2020]
    Nyckelord :Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

    Sammanfattning : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. LÄS MER

  4. 3. The Path to Persuasion: An investigation into how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani

    Master-uppsats, Uppsala universitet/Informationssystem

    Författare :Emilia Bulbeck; [2017]
    Nyckelord :al-Shabab; terrorism; digital magazines; branding; rhetoric;

    Sammanfattning : Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. LÄS MER

  5. 4. The use of data in social media marketing : An explorative study of data insights in social media marketing

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sophie Grönlund; Tommy Schytt; [2017]
    Nyckelord :Marketing; Data; Data-driven marketing; Social media; Social media marketing; Engagement;

    Sammanfattning : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. LÄS MER