Sökning: "purposeful marketing"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden purposeful marketing.

  1. 1. Employee Turnover in Warehouses : Exploring the Role of Internal Marketing Strategies in Consulting Firms

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sina Kowssarie; Simon Mansour; [2023]
    Nyckelord :;

    Sammanfattning : This thesis investigates internal marketing strategies in consulting firms, focusing on employee retention and turnover in warehousing roles. Employing a qualitative, interpretivist approach within a phenomenological design, the research examined two primary questions: "What internal marketing initiatives encourage employee retention?" and "What factors drive employee turnover in warehousing positions?" The study utilized purposeful sampling, ensuring the trustworthiness of results through measures for credibility, transferability, dependability, and confirmability. LÄS MER

  3. 2. Exploring frugal innovation and its enablement of sustainable product development

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Patrik Werius; Emma Ytterström; [2021]
    Nyckelord :Innovation; sustainability; frugal;

    Sammanfattning : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. LÄS MER

  4. 3. Att framställa normer och skönhetsideal genom visuella representationer -En semiotisk och multimodal studie om hur företag konstruerar den “perfekta kroppen”

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Emma Hägglund; Rebecca Stråhle-Wolke; [2020]
    Nyckelord :Training; health; multimodality; semiotic; visual representations; norms; beauty ideal; social media; Instagram;

    Sammanfattning : To produce norms and beauty ideals through visual representations - A semiotic and multimodal study of how companies construct the “perfect body”.The aim of this qualitative study is to investigate how clothing companies, with the help of visual representations, construct, confirm and/or whether they challenge different norms and ideologies regarding the "perfect body". LÄS MER

  5. 4. Take A Chance On Shock : Facilitating Effective Shockvertising

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Duaa Kaddoura; Josef Gemhed Magera; [2020]
    Nyckelord :Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

    Sammanfattning : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. LÄS MER

  7. 5. The use of data in social media marketing : An explorative study of data insights in social media marketing

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sophie Grönlund; Tommy Schytt; [2017]
    Nyckelord :Marketing; Data; Data-driven marketing; Social media; Social media marketing; Engagement;

    Sammanfattning : The marketing possibilities on the Internet is growing and so are social media marketing. The budget devoted for marketing activities on social media is constantly increasining every year and the time users are spending on social media is also increasing. LÄS MER