Sökning: "qiongyuan yang"

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  1. 1. The Practical Study of Optimizing and Commercializing Mobile Value Added Service in China

    Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Författare :Qiongyuan Yang; [2012]
    Nyckelord :mobile value added service; user behaviour; mobile payment; business model; marketing; profitability; value chain;

    Sammanfattning : As the fast development of mobile communication technology, mobile value added service (VAS) kept booming, the maturation of the mobile payment solutions also promoted the industry to become more consummate and profitable. As the cost of duplicating e-products is low while the return on investment is considerable high in this industry, many mobile VAS company are searching for bigger and challenging market such as China. LÄS MER