Sökning: "röhrl"

Hittade 3 uppsatser innehållade ordet röhrl.

  1. 1. Varumärkesbyggande genom marknadskommunikation : En fallstudie av varumärket Hollister

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Åsa Ekberg; Carolina Röhrl; [2011]
    Nyckelord :brand building; brand image; fashion marketing; marketing communication; store atmospherics; word-of-mouth;

    Sammanfattning : This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. LÄS MER

  3. 2. Projektstyrning av IT-projekt : En jämförelse av projektstyrningen av två IT-projekt

    Magister-uppsats, Institutionen för ekonomi och företagande

    Författare :Jenny Röhrl; Niveen Abualhayja; [2008]
    Nyckelord :Projekt; projektstyrning; IT; Projektmodell;

    Sammanfattning : Course: Master's Thesis in Business Administration Purpose: The purpose with this paper is to give an insight, and to compare, the project management of two IT-projects – one which product was implemented and put into use, and one, which was implemented but no longer exists on the market. Furthermore also examine the critical success factors that influence the success respectively the failure of the IT-projects. LÄS MER

  4. 3. Vilka lojalitetsskapande aktiviteter använder Volkswagen och Saab på den svenska bilmarknaden?

    Kandidat-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Jenny Röhrl; Niklas Stockborg; [2007]
    Nyckelord :kundlojalitet; lojalitetsprogram; CRM; marknadsföring;

    Sammanfattning : Title: What customer loyalty activities are Volkswagen and Saab using in the Swedish car industry? Authors: Jenny Röhrl & Niklas Stockborg Supervisor: Thomas A. Michel Department: School of Management, Blekinge Institute of Technology Course: Bachelor’s thesis in Business Administration, 15 ECTS Purpose: The purpose with this study is to examine the activities that Volkswagen and Saab use to create customer loyalty in the Swedish car industry. LÄS MER