Sökning: "ragnar egilsson"

Hittade 1 uppsats innehållade orden ragnar egilsson.

  1. 1. Electronic commerce Vapour or Value - implications for industrial marketing in the health care industry -

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Kristofer Fanger; Ragnar Egilsson; [2001]
    Nyckelord :E-commerce; e-business; healthcare; capital equipment; industrial marketing; buyer-seller relationships; buying behaviou;

    Sammanfattning : Information technological changes have triggered the growth of electronic commerce technologies that provide companies with opportunities to redefine and/or refine existing business processes. `How will e-commerce change my business?' is a question that puzzles managers around the globe, across every industry. LÄS MER