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Hittade 5 uppsatser som matchar ovanstående sökkriterier.

  1. 1. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
    Nyckelord :Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

    Sammanfattning : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. LÄS MER

  3. 2. MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Ali Hassanzadeh; Tara Namdar; [2018]
    Nyckelord :MILLENNIALS; BRAND LOYALTY; BRAND IDENTITY; FASHION INDUSTRY;

    Sammanfattning : Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. LÄS MER

  4. 3. Bland Ralph Lauren, Adidasvänstern och Humanahipsters : en etnografisk studie om tre studentnationers klädstilar i Lund

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Amanda Rutgersson; Hanna Topolovec; [2016]
    Nyckelord :Bourdieu; Goffman; clothes; style; fashion; taste; capital; habitus; presentation of self; university; students; Malmö Nation; Sydskånska Nation; Smålands Nation; Cultural Sciences;

    Sammanfattning : The purpose of this study is to examine why individuals choose the clothes they do and what influence the social group and other social aspects have on this choice. More specifically, the objects of this study are the sororities Malmö Nation, Sydskånska Nation and Smålands Nation at Lund University. LÄS MER

  5. 4. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    Master-uppsats, Akademin för textil, teknik och ekonomi

    Författare :Meiyuan Huang; Annie Guu; [2015]
    Nyckelord :nation brand image; consumer behaviour;

    Sammanfattning : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. LÄS MER

  7. 5. Glid på en livsstil : en studie om branschglidningar

    Kandidat-uppsats, Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Författare :KATARINA ASPLUND; [2011]
    Nyckelord :lifestyle; branschglidning; brand extension; brand stretching; brand territory; livsstil; horisontell utvidgning; varumärkesutvidgning;

    Sammanfattning : Varumärkesutvidgning är i dag en trend inom affärsutveckling, då metoden underlättaringången på nya marknader. Utvidgningar är dock ingen genväg till en garanteradpublikframgång. LÄS MER