Sökning: "reactance theory"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden reactance theory.

  1. 1. A numerical comparison of the thermoacoustics for different equivalence ratios for n-dodecane using LES

    Master-uppsats, Lunds universitet/Institutionen för energivetenskaper

    Författare :Björn Jarfors; [2023]
    Nyckelord :Computational Fluid Dynamics; Bluff-body stabilised flames; Large Eddy Simulation; Thermoacoustics; Acoustics; NEUMANN Project; Jet engines; Aero engines; Airplanes; Combustion; Numerics; Technology and Engineering;

    Sammanfattning : Klimatförändringarna påverkar vår värld och det behövs ett mer hållbart samhälle. Flygindustrin är i behov av förändring, men flygmotorer är mycket komplexa och tar tid att utveckla. Termoakustiska instabiliteter har kraften att förstöra en motor, men också att minska miljöpåverkan. LÄS MER

  3. 2. ETT NÖDVÄNDIGT ONT

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :John Andersson; Arvid Holmqvist; [2022-08-01]
    Nyckelord :Native annonser; native ads; Facebook; medvetenhet; attityder; Persuasion Knowledge Model; gestaltlagar; Reactance theory;

    Sammanfattning : Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major sources of income for the companies behind the social media. LÄS MER

  4. 3. Femvertising: Dagens fluga eller tidlös fullträff?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sara Eriksson; Elvira Hammarström; Ebba Otterstedt; [2022]
    Nyckelord :Femvertising; reklamattityder; motreaktion; stereotyper; kvinnlig egenmakt; replikationsstudie; ålder; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate how femvertising, in specific advertising which aims to encourage female empowerment, is perceived by two generations of women and if it affects their attitudes toward an ad. The study is a replication of the previous study Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects presented by Åkestam, Rosengren and Dahlén (2017). LÄS MER

  5. 4. More Skilled and Aware: How Non-Stereotyped Occupational Gender Portrayals Impact Cognitive Performance and Judgements of Competence

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gisela Gardelius; Hanna Kopelman; [2021]
    Nyckelord :Advertising; Femvertising; Gender Stereotypes; Dunning-Kruger Effect; Performance Estimates;

    Sammanfattning : This research investigated whether non-stereotyped occupational gender portrayals in advertising can impact men and womens' cognitive performance and ability to form accurate judgements of competence. T-test revealed that this may well be the case, although the effects varied between genders. LÄS MER

  7. 5. Acceptability of Vehicle Mileage Taxation in Sweden A Behavioral Economics Approach to Introducing Road Policy Reforms

    Magister-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Philipp Jonas Kreutzer; [2020]
    Nyckelord :Road Pricing; Vehicle Mileage Taxation; Psychological Reactance Theory; Structural Equation Modeling; Discrete Choice Experiment; Business and Economics;

    Sammanfattning : Vehicle Mileage Taxation is a proposed improvement to addressing external costs of driving. A key hurdle for its implementation is its acceptability by the public. Theories of psychological reactance, fairness perception and status quo bias are explored as influences on tax reform perception. LÄS MER