Sökning: "real-time bidding"

Visar resultat 6 - 10 av 10 uppsatser innehållade orden real-time bidding.

  1. 6. Optimal Real Time Bidding in Online Advertising

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Institutionen för reglerteknik

    Författare :David Rådberg; [2018]
    Nyckelord :Technology and Engineering;

    Sammanfattning : This thesis explores some of the possibilities of demand side optimization in online advertising, specifically how to evaluate and bid optimally in real time bidding. Theory for many types of optimizations is discussed. The thesis evaluates auctions from a game theory and control theory perspective. LÄS MER

  3. 7. Programmatic Advertising: A Quantitative Study of Consumer Attitudes Towards Highly Frequent Online Ads

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Julia Högström; Ellen Wallin; [2017]
    Nyckelord :Online advertising; digital advertising; programmatic advertising; Real-time bidding;

    Sammanfattning : Because of the adaptation to technological and social changes, the advertising environment is constantly evolving and today the central part of online advertising is called Programmatic advertising. It’s an automated media buying technique that involves targeting individual consumers in real-time. LÄS MER

  4. 8. Programmatisk handel för optimering av trafikköp : En studie om att skapa ett verktyg som underlättar annonsering baserat på programmatisk handel

    Kandidat-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Oscar Bergling; Paulina Hollstrand; [2016]
    Nyckelord :Programmatic buying; Traffic optimization; Real-time bidding; Supply-Side-Platform; Google Trends; Online marketing; Google Adwords; Programmatisk handel; Google Adwords; Optimera trafikköp; CPM; Annonsering; Cost-Per-Mille; SSP;

    Sammanfattning : Online marketing has resulted in a paradigm shift in the advertisement industry. Programmatic buying is an emerging business model that is very promising for online advertising. In online advertising, revenue maximization is always a key matter for publishers. LÄS MER

  5. 9. Automatiserad budgivning - Är det möjligt?

    Kandidat-uppsats, Lunds universitet/Högskoleingenjörsutbildning i datateknik

    Författare :André Ahlfors Dahl; [2011]
    Nyckelord :budgivning; budvakt; autobud; auktion; auktionsscanner; budrobot; Technology and Engineering;

    Sammanfattning : This thesis describes how software for automated bidding on for example auction sites could function. The thesis is divided into three parts. The elements are composed of: • Collecting bid data from the website that the auction is held on and pass the raw data to the main application for further processing. LÄS MER

  7. 10. Analysis of Balancing Markets

    Master-uppsats, KTH/Elektriska energisystem

    Författare :Elsa Kiener; [2006]
    Nyckelord :electricity market; balancing market; regulation services; power system�;

    Sammanfattning : During the 20th century, most countries had their electricity production, transport and distribution organised as vertically integrated monopoly. Since the 90s more and more countries, especially in Europe, have replaced their state monopoly by an open market to manage their electrical power system. LÄS MER