Sökning: "reasons to enter foreign market"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden reasons to enter foreign market.

  1. 1. Alibaba Group’s Market Entry and Expansion in The United States

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :He Caroline; [2015]
    Nyckelord :Technology and Engineering;

    Sammanfattning : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. LÄS MER

  2. 2. Information and Communication Technology (ICT) in Kenya: Exploring the possibilities of a prosperous market

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Gabriella Andersson; Mikaela Odlander; [2014-08-12]
    Nyckelord :;

    Sammanfattning : Information and communication technology (ICT) has reportedly enabled the world’s poorest, living at the bottom of the income pyramid, to earn an income, solve conflicts, reduce isolation and has assisted in emergencies. Kenya is one of the most advanced nations in Africa with a high level of technological development. LÄS MER

  3. 3. The Rationale Behind Cross-border Mergers & Acquisitions

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Anna Olsson Fladby; Andrea Urban; [2014-08-12]
    Nyckelord :;

    Sammanfattning : Our paper aims to explore the rationale behind using cross-border mergers and acquisitions (M&As) as an entry mode to foreign markets. The result of our research showed that there is a gap between theories behind M&As as a market entry mode, and why company executives choose M&As. LÄS MER

  4. 4. Market entry strategy : Four case studies of Swedish IT-businesses entering in Norway

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Pernilla Karlsson; Edip Sarac; Zaid Mohsen; [2012]
    Nyckelord :Market entry strategy; Choice of form of establishment; Freedom of establishment; Internationalization;

    Sammanfattning : The trade today consist of global trade. Businesses are exercising cross-border activities and businesses tend to establish themselves in foreign markets. Many choices and factors affect a business choice of country to enter, and its choice of form of establishment in the new market. LÄS MER

  5. 5. THE MARKET ENTRY STRATEGIES OF SANDVIK IN SERBIA AND MACEDONIA

    Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Enock Ofori-Mensah; Elhadi Magdi; Karimi Sarkaut; [2010]
    Nyckelord :Entry Strategies;

    Sammanfattning : ABSTRACT Date:       June 4th, 2010 Title:       The Marketing Entry Strategies of Sandvik Mining in Serbia and Macedonia Course:    Business Administration Program: Bachelor Thesis in Business Administration Authors:  Enock Ofori-Mensah, Sarkaut Karimi & Magdi Elhadi Supervisor: Prafulla Acharya Examiner:  Ole Liljefors Introduction:  Sandvik AB was founded in 1862 by Göran Fredrik Göransson who is the first person in the world to use the Bessemer method in steel industry. Sandvik Group is considered to be a world-leading company which produces high-technology products and has achieved a global business status in more than 130 countries throughout the world. LÄS MER