Sökning: "reflexive defiant"
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1. Escaping by running away: The motivations behind minimalistic consumption in the form of barefoot running.
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The purpose of the study is to investigate the growing trend in consumers to go back to basic lifestyle and to reveal how different events, meanings, experiences and ideas have a role to play in this change in consumers’ attitude. The paper aims to understand this new rising trend and consumer interest and provide a theoretical explanation of the phenomenon. LÄS MER
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