Sökning: "relationship marketing"

Visar resultat 1 - 5 av 1168 uppsatser innehållade orden relationship marketing.

  1. 1. Enlightening the Present with the Past – Consumer’s Yearning for a Past Ethos: The Meaning Construction of Vintage Objects

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl-Fredrik Hansson; [2020-11-09]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carl Larsson; Johan Horn; [2020-07-23]
    Nyckelord :Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Sammanfattning : Background and Purpose: In order to stay competitive in a rapidly changing businessenvironment, the question of growth is perceived to be an essential issue of survival andentrepreneurial behavior. Traditionally, strategies related to growth have mostly been related toexpenses on marketing or acquisitions of smaller competitors. LÄS MER

  3. 3. Video Consumption Online - The relationship between the sender and receiver of video clips

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fabian Eide; Jonatan Nuamu; [2020-06-23]
    Nyckelord :Video consumption; video clips; emotions; video content; viral videos; brands;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Follow, Like and Share the Leader: Examining SMI Marketing through the Lense of Personality Cults

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Liam Silva Vail; [2020-06-23]
    Nyckelord :Social Media Influencer; Cult of Personality; SMI marketing; Digital Cults of Personality;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Contextualizing Data in Marketing Practice

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jens Andersson; Robert Odéen; [2020-06-23]
    Nyckelord :Data-driven marketing; Digitalization; Analytics; Professional services;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER