Sökning: "relativist perspective"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden relativist perspective.

  1. 1. Antecedents of Cognitive Frames in Corporate Sustainability : An Exploration from the Start-up Perspective

    Master-uppsats,

    Författare :Luca Tilman Ike; Jasmin Rühl; [2023]
    Nyckelord :;

    Sammanfattning : Background: Sustainability issues have become increasingly relevant for businesses worldwide. Especially corporate sustainability as a comprehensive approach integrating the competing demands of social, environmental, and economic dimensions on a business creates ambiguous situations for decision-makers. LÄS MER

  3. 2. Leading with Soft Skill-Z : An exploratory case study on the influence of soft leadership skills on the motivation and engagement of Generation Z as employees

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Emma Riksen; Tamara Spies; [2023]
    Nyckelord :Generation Z; leadership; soft skills; motivation; engagement;

    Sammanfattning : Background and problem discussion: With Generation Z entering the workplace, organizations are faced employing up to four generations at the same time, which leads to disparate perspectives on work ethics, values, and leadership on the work floor. According toexisting research, Generation Z tends to value certain interpersonal qualities, so-called soft skills, in their leaders more than previous generations do. LÄS MER

  4. 3. Fan Community Activities That May Destroy Value

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Chandhni Jayakanth; Anesa Kuruzovic Subo; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. LÄS MER

  5. 4. A Storytelling and Brand Identity Connection

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Andrén; Therese Hermelin; [2022]
    Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

    Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

  7. 5. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Thiago Costa; Alaa Eldin Helal; [2022]
    Nyckelord :Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Sammanfattning : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. LÄS MER