Sökning: "repetitive purchase"
Visar resultat 1 - 5 av 9 uppsatser innehållade orden repetitive purchase.
1. Digitalising a Second-Chance of Fashion: An Empirical Study on What Drives Consumers to Repurchase Second-Hand Fashion on Peer-to-Peer Platforms
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The current study examines the association between seven variables: environmental sustainability, perceived functionality, social influence, price value, hedonic motivation, uniqueness, and technology habit with the purchase of second-hand clothing on peer-to-peer platforms on a regular basis. Theoretical perspective: Venkatesh, Thong and Xu’s (2012) Extended Unified Theory of Acceptance and Use of Technology was used. LÄS MER
2. Are likes as important for brands as it is for the teenager next door? : An explanatory study of how activity and engagement in social media as a brand community have an impact on attitude and repetitive purchases.
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: In recent years, the emergence of the internet and social networks have allowed consumers to interact and communicate quickly, this means that online social media-based brand communities are an important part of the market. However, does the engagement and activity on social media-based brand communities affect the consumers’ attitude and repetitive purchase?. LÄS MER
3. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. LÄS MER
4. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. LÄS MER
5. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. LÄS MER
