Sökning: "representationality"

Hittade 1 uppsats innehållade ordet representationality.

  1. 1. Online Brand Perception : Functionality and Representationality in the Printer Manufacturing Industry

    Magister-uppsats, Internationella Handelshögskolan

    Författare :Jenny Larsson; Maria Törnqvist; [2005]
    Nyckelord :brand; branding; industrial branding; added-value; Internet branding; functionality; representationality;

    Sammanfattning : Background and problem: As Internet usage has become increasingly common and important in our society it is crucial for companies to acknowledge the impact of online branding. As differences between products are decreasing it is no longer sufficient to compete solely on price or quality. Thus the importance of brands and branding is increasing. LÄS MER