Sökning: "representative publicity"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden representative publicity.

  1. 1. En negativ association med en folkkär person : En kvalitativ studie kring konsumenternas upplevelse av negativa händelser involverande varumärkesrepresentanter

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Hssine Kouissem; Felix Ahlkvist; Alex Roos; [2022]
    Nyckelord :;

    Sammanfattning : The study was conducted from an interest of an up and coming phenomenon where representatives have a bigger role in advertising and branding. The purpose of the study is to examine how consumers' perceptions of brands are affected in connection with negative events concerning its representatives. LÄS MER

  3. 2. Communicating ethical sourcing : the case of palm oil in the Swedish food industry

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Economics

    Författare :Ingrid Anderson; Johanna Bæcklund; [2015]
    Nyckelord :certification; codes of conduct; communication; ethical sourcing; food producer; palm oil; sustainable development; Sweden; transparency;

    Sammanfattning : Palm oil has been used in processed food commodities since the 19th century. An increasing demand for regulating and ensuring a more sustainable palm oil production has resulted in various initiatives. However, these initiatives have received critique due to lack of compliance and insufficient revisions of palm oil plantations. LÄS MER

  4. 3. How can International Companies adapt their customer communication tools to the cultures of Greece, Lithuania and the Nederlands?

    Kandidat-uppsats, Institutionen för organisation och entreprenörskap (OE)

    Författare :Sandra Stalaucinskaite; Pavlos Sakoglou; Danny Ubas; [2013]
    Nyckelord :customer communication tools; cultural differences; Hofstede model; Lithuania; the Netherlands; Greece;

    Sammanfattning : The globalization led international companies to expand in all the continents and to operate in many countries with different cultures and etiquette. In every different culture with its own traditions, values and behavior, an international company has the need, in order to be successful, to modify their management planning, the expansion strategies and of course the customer communication tools concerning the products and the clients. LÄS MER

  5. 4. "Han är inte mer än människa" : En studie av hur pressen framställer kungens offentliga och privata roll när "skandalbiografin" utkommer 2010

    Kandidat-uppsats, Institutionen för kultur- och medievetenskaper

    Författare :Kristina Palm; [2011]
    Nyckelord :Habermas; public; private; bourgeois public sphere; public debate; representative publicity; Fairclough; critical discourse analysis; discourse; Carl XVI Gustaf; monarchy; royalty;

    Sammanfattning : The aim of this paper is to examine how the press describes the public and private role of the Swedish monarch in texts that report about the biography Carl XVI Gustaf – den motvillige monarken (Sjöberg et al. 2010) when it is published in November 2010. The examined period ranges between the days just before the release and a fortnight after. LÄS MER

  7. 5. How to market a fashion brand through Viral Marketing : A case study of Swedish brand Burfitt

    Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :IDA JUTÉUS; [2010]
    Nyckelord :viral marketing;

    Sammanfattning : AbstractThe digital Media landscape of today has brought new marketing possibilities. For the creation of radical advertising, a fashion company may take advantage of those new tools. LÄS MER