Sökning: "reputation management"

Visar resultat 21 - 25 av 323 uppsatser innehållade orden reputation management.

  1. 21. The Duality of Transparency in Strategic Communication : Reputation Management during a Crisis in the Social Media Industry

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lukas Dick; Jan Wessel; [2023]
    Nyckelord :Reputation; Transparency; Crisis Management; Social Media; Strategic Communication; Experimental Vignette Methodology;

    Sammanfattning : This master thesis investigates the potential downsides of transparency in crisis communication. Reputation and transparency studies focus primarily on external perspectives and academia lacks observations from internal perspectives. Crises like data breaches cause exponentially more damage each year and threaten intangible assets like reputation. LÄS MER

  3. 22. Stella Artois - Brewing a better reputation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Helena Abrahamsson; Bruno Dewever; Denise Vork; [2023]
    Nyckelord :Reputation Management; Issue Management; Corporate Communication; Public Relations; Crisis Management; Business and Economics;

    Sammanfattning : Imagine that it is June 19th, 2007, and you work for U.K’s largest brewery, InBev. That morning, an article appeared in The Argus titled: “City Judge Condemns ‘Wife- Beater’ Booze. LÄS MER

  4. 23. Oatly och Blackstone-krisen : En retorikanalys av krishantering på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Denise Åhnstrand; Almy Kjellberg Olofsson; [2023]
    Nyckelord :Crisis Management; Crisis Communication; Instagram; Oatly; Blackstone; crisis; Krishantering; Kriskommunikation; Instagram; Oatly; Blackstone; kris;

    Sammanfattning : Oatly and the Blackstone Crisis: A Rhetorical Analysis of Crisis Management on Instagram This study looks into the crisis that arose when Oatly announced Blackstone as their new investors. With their new investors Oatly got a backlash with a lot of criticism for the new investment, which affected Oatlys image as a sustainable company. LÄS MER

  5. 24. Pepsi’s Number Fever – bottlecaps, mayhem and death

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diogo de Lima; Greta Ezerskyte; Niklas Kjellander; [2023]
    Nyckelord :Pepsi; Scandal; Brand Management; Reputation; Case; Marketing; Business and Economics;

    Sammanfattning : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. LÄS MER

  7. 25. Krishantering för Sverige - i tiden

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sofia Bergstrand; Emma Boberg; [2023]
    Nyckelord :Crisis communication; Situational Crisis Communication Theory; social media; monarchy; Carl XVI Gustaf; Social Sciences;

    Sammanfattning : This study aims to analyze which strategies the Swedish Royal House uses to manage crises. The study thus intends to contribute to the field of ​​strategic communication, regarding how social institutions can communicate strategically during crises, depending on the level of responsibility, reputation capital and previous crisis history. LÄS MER