Sökning: "research paper on consumer behaviour"

Visar resultat 1 - 5 av 72 uppsatser innehållade orden research paper on consumer behaviour.

1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zixiong Chen; Yidi Mao; [2023]
   Nyckelord :Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Sammanfattning : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. LÄS MER

3. 2. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Axel Hjerpe; Daniel Palmgren; [2023]
   Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

   Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

4. 3. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Benjamin Farnworth; Edward Williams; [2023]
   Nyckelord :External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

   Sammanfattning : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. LÄS MER

5. 4. Consumer Attention Marketing Strategies : How do companies’ perception of online consumers’ attention span affect their digital marketing strategies?

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Jonas Helgesson; Kristian Stojkovic; [2023]
   Nyckelord :Consumer Attention Span; Digital Marketing Strategies; Consumer Behaviour; Digital Media Platforms; Konsumenters Uppmärksamhetsförmåga; Digitala Marknadsföringsstrategier; Konsumentbeteende; Digitala Medieplattformar;

   Sammanfattning : The world of digital marketing is advancing at a rapid rate, an ever so increasing number of individuals are connected to the world wide web and subsequently being exposed to marketing messages in the thousands each day. For marketers this poses a unique challenge when it comes to creating a marketing segment which conveys their message effectively by attaining the attention of the consumer. LÄS MER

7. 5. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

   L1-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Xinying Liu; Zirong Wang; [2023]
   Nyckelord :Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

   Sammanfattning : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. LÄS MER