Sökning: "resemagasinens paradoxala verklighet"

Hittade 1 uppsats innehållade orden resemagasinens paradoxala verklighet.

  1. 1. Resemagasinens paradoxala verklighet : En studie om webbaserade resemagasin

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Författare :Sanna Berglund; Nina Dizdarevic; [2013]
    Nyckelord :Servicescape; virtual servicescape; word of mouth; interaction; services; value and quality.; Servicelandskap; virtuella servicelandskap; tjänster; word of mouth; interaktion; värdeskapande och kvalité;

    Sammanfattning : The purpose of this study has been to examine online travel magazines as an information source and as a virtual service scape. The traditional travel magazines are facing a change due to the technological development and the web has become an important platform for both customers and companies. LÄS MER