Sökning: "retail business model"
Visar resultat 1 - 5 av 184 uppsatser innehållade orden retail business model.
1. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. LÄS MER
2. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars
Master-uppsats, Institutionen för tillämpad informationsteknologiSammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER
3. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER
4. Technology Acceptance in the Age of Mobile Applications
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. LÄS MER
5. Techno-economic analysis of Energy Storage as a Service business models for prosumers in France
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : One of the current challenges for developed countries is the transformation of the entire electricity system. Ambitious objectives of renewable energy penetration in the electricity mixare established to reduce the energy sector’s greenhouse gas emissions rate and reach sustainability goals. LÄS MER