Sökning: "retail entry mode"

Hittade 5 uppsatser innehållade orden retail entry mode.

  1. 1. IKEA marketing entry strategy in China

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :JIANG LINGXIU; [2017]
    Nyckelord :IKEA; marketing entry strategy; internationalization;

    Sammanfattning : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. LÄS MER

  3. 2. The internationalisation of banks : A comparative case study

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Andreas Hasselknippe; Stefan Fischer; [2017]
    Nyckelord :internationalisation; banks; motive for internationalisation; network position; market commitment;

    Sammanfattning : This research paper studies the internationalisation process of a small to medium sized bank in comparison to a global systemically important bank (G-SIB) between 1970 and 2007. The study includes the motive of internationalisation, the chosen market entry mode, the development of market commitment and the development of the network position of the studied case companies. LÄS MER

  4. 3. How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema

    Magister-uppsats, KTH/Industriell marknadsföring

    Författare :PATRIK BERN; Joakim Larsen; [2016]
    Nyckelord :Self-scanning solutions; Northeastern American Food Retail; Omni-channel retailing; Customer Experience; Relationship Marketing; Industrial Marketing; Change Management; Entry Mode Theories;

    Sammanfattning : The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. LÄS MER

  5. 4. Change Of Entry Mode : a case study of Swedish retail firm in the United Arab Emirate

    L3-uppsats, SLU/Dept. of Economics

    Författare :Emmanuel Onyebuchi Nnagbo; [2009]
    Nyckelord :change; entry mode; internal factors; external factors;

    Sammanfattning : Over a decade, there has developed a strong tendency in International Business studies to discuss the internationalization of multinational corporations. This development is not surprising as the ongoing globalization has pushed corporations to seek entry into foreign markets at a relentless pace. LÄS MER

  7. 5. Internationalisation of Swedish Fashion : A Study of Small Sized Fashion Design Companies

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Marie Göransson; Celia Lindh; [2006]
    Nyckelord :;

    Sammanfattning : Swedish fashion export has increased by eight percent during the year 2005 and the industry turnover of 7.8 billion SEK is higher than ever. Swedish design is thereby securing its position as a future upholder of Swedish economy. LÄS MER