Sökning: "retail handelshögskolan"

Visar resultat 1 - 5 av 227 uppsatser innehållade orden retail handelshögskolan.

  1. 1. Showrooming: En växande konsumtionstrend : Värdefaktorer i köpbeslutsprocessen kopplat till showrooming

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Amanda Lindkvist; Agnes Rudander; [2023]
    Nyckelord :Consumption; Showrooming; Omni-channel; Channels; Value; Purchase decision-making process; Konsumtion; Showrooming; Omnikanal; Kanaler; Värde; Köpbeslutsprocessen;

    Sammanfattning : Den tekniska utvecklingen har bidragit till ett ökat antal kanaler mellan företag och konsumenter. Detta möjliggör för konsumenter att fritt röra sig mellan dessa kanaler för att skapa och forma dess köpupplevelse efter önskat behov. LÄS MER

  3. 2. Crises and Compensation: Exploring the Influence of External Crises on Employee Benefits Practices

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Tara Dittrich; Astrid Ståhle; [2023]
    Nyckelord :Employee Benefits; Decision-Making; Sense-Making; Food Retail Industry; Covid-19;

    Sammanfattning : During the last years, the food retail industry in Sweden has been exposed to two crises; Covid-19 followed by rapid inflation. Except for organizational difficulties, these crises caused anxiety, lower well-being and decreased living standard among employees. LÄS MER

  4. 3. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

  5. 4. Empirical Asset Pricing via Machine Learning - Evidence from the Chinese stock market

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Författare :Bao Liu; Chuyue Huan; [2023]
    Nyckelord :Machine learning; Asset pricing model; Chinese stock market;

    Sammanfattning : This thesis builds upon existing research on the application of machine learning in asset pricing in the US and European stock markets, by incorporating unique predictive indicators specific to the Chinese stock market, to explore whether machine learning can also be successfully applied in the Chinese stock market. Empirical results show that machine learning models outperform OLS significantly in predicting A-share returns, and this conclusion also applies to different portfolios we have constructed. LÄS MER

  7. 5. Unlocking the Fashion Metaverse : Exploring the Impact of External Factors on Innovation Diffusion in the Metaverse Fashion Industry

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Nora Berggren; Fanny Iselid; [2023]
    Nyckelord :Diffusion of innovation; Metaverse; Fashion; Retail; Adoption of innovation; Augmented and Virtual Reality; Digital Fashion;

    Sammanfattning : Background: The fashion retail industry has undergone a major transformation due to the Covid-19 pandemic and the rise of technical innovations. This transformation led to the emergence of digital fashion, a new concept integrating experimental technologies, including artificial intelligence, and augmented reality, which further has progressed towards the Metaverse. LÄS MER