Sökning: "retail store"

Visar resultat 1 - 5 av 373 uppsatser innehållade orden retail store.

  1. 1. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Simon Einarsson; [2020-06-23]
    Nyckelord :Shopping; Shopping practice; Omni-channel; Customer journey;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Måns Nilsson; Christoffer Oveby; [2020]
    Nyckelord :;

    Sammanfattning : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. LÄS MER

  3. 3. The Pop(up)ular Brand Experience

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Författare :Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Nyckelord :Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Sammanfattning : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. LÄS MER

  4. 4. Product Similarity Matching for Food Retail using Machine Learning

    Master-uppsats, KTH/Matematisk statistik

    Författare :Hanna Kerek; [2020]
    Nyckelord :Product matching; Machine Learning; Random Forest; Logistic Regression; Support Vector Machines; Produktmatchning; maskininlärning; Random Forest; logistisk regression; Support Vector Machines;

    Sammanfattning : Product similarity matching for food retail is studied in this thesis. The goal is to find products that are similar but not necessarily of the same brand which can be used as a replacement product for a product that is out of stock or does not exist in a specific store. LÄS MER

  5. 5. Approaches to sensory marketing strategies within the beauty retail stores in Sweden : A qualitative insight concerning sensory interplay and sensory overload

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Veronica Grandin; Jessica Jönsson; Jakob Kessén; [2020]
    Nyckelord :Beauty retail stores; multisensory; store atmospherics; sensory congruency; sensory interplay; sensory marketing; sensory overload;

    Sammanfattning : As sensory marketing is becoming a more widely used strategy in the world, the need to distinguish oneself is more important than ever. The general knowledge of sensory cues, their interplay and sensory overload among Swedish retail beauty companies is researched in this thesis. LÄS MER