Sökning: "retail store"

Visar resultat 11 - 15 av 496 uppsatser innehållade orden retail store.

1. 11. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Makda Adhanom; Natasha Alvaro; [2023]
   Nyckelord :;

   Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

3. 12. COVID-19 och dess påverkan på beteenden hos konsumenter inom livsmedelshandel : En kvalitativ studie ur ett företagsperspektiv fokuserad på livsmedelshandeln.

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Erik Saeys; Melissa Johansson; [2023]
   Nyckelord :Covid-19; corona pandemic; consumer behavior; retail food; retail stores; pandemic; E-commerce; Covid-19; coronapandemin; konsumentbeteende; dagligvaruhandel; matvarubutiker; pandemi; onlinehandel;

   Sammanfattning : Bakgrund: COVID-19 pandemin har förändrat samhället och påverkat olika företags förhållningssätt. Konsumentbeteendet har förändrats på grund av isoleringar, statliga rekommendationer och riktlinjer i försök att minska smittspridningen. LÄS MER

4. 13. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andi Nur Haeriah; Chiara Jutz; [2023]
   Nyckelord :Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Sammanfattning : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. LÄS MER

5. 14. Exploring the Potential of Virtual Reality Shopping for Furniture : A Comparative Study with Web-based Retail

   Master-uppsats, Linköpings universitet/Institutionen för teknik och naturvetenskap

   Författare :Ludvig Erlander Klein; [2023]
   Nyckelord :Computer science; VR; Virtual Reality; Retail; Web shopping; User Experience; UX; Furniture shopping;

   Sammanfattning : Today there are two main ways of shopping; on a website or in a physical store, and each of them comes with its own benefits and downsides. A prototype for a store in virtual reality (VR) was created to take advantage of the unique aspects of VR, it created a shopping experience that is an improvement over web stores and has some advantages over physical stores too. LÄS MER

7. 15. Tech Savvy Shoppers : A quantitative study of how Generation Z perceive self-service technology in the fashion retail sector

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Olivia Kraft; Felicia Jansson; Wilma Appelquist; [2023]
   Nyckelord :Generation Z; Self-service checkout; Self-service technologies SSTs ; Self checkout; Tech savvy; Attitudes; Intention to use and Fashion retail stores.;

   Sammanfattning : Fashion retail stores are one of the settings where technology innovation is implemented to make the in-store experience more efficient than before. One of the innovations that are becoming increasingly common is self-service checkouts. LÄS MER