Sökning: "retailer"

Visar resultat 1 - 5 av 504 uppsatser innehållade ordet retailer.

  1. 1. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Chandraprabha Jha; [2023-02-01]
    Nyckelord :direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

    Sammanfattning : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. LÄS MER

  3. 2. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Tracy Najjuko; [2023]
    Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

  4. 3. Breaking the Time Preference : A study of home delivery

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Gustav Alvinsson; [2022]
    Nyckelord :Time preference; last-mile delivery; consumer preference; Tidspreferens; last-mile delivery; frakt; fraktpreferens; konsumentpreferenser;

    Sammanfattning : Bakgrund. E-handel ökar ständigt, och med det även frakt av ehandelsvaror. Frakten som skrivs om i den här studien syftar till den frakt som sker mellan en återförsäljare och en slutkonsument. Denna är i texten kallad last-mile delivery. LÄS MER

  5. 4. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers

    Master-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Rufus Yaw Gyamfi; Sharmin Jahan; Bernard Nguatem; Fungai Vhondo; [2022]
    Nyckelord :Garment Manufacturer and Retailer Relationship GMRR ; Power Dominance; Manufacturing; Manufacturer; Supplier; Retailer; Customer; Pakistan; Garments Industry; Garments Manufacturer; Garments Retailer; Garments Suppliers; SME; Interorganizational Relationship IOR ; Buyer-Supplier Relationship; Boundary Systems;

    Sammanfattning : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. LÄS MER

  7. 5. "We'll tailor your experience"

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Kevin Sällberg; Almina Herrlin; [2022]
    Nyckelord :content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Sammanfattning : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. LÄS MER