Sökning: "retailers"

Visar resultat 11 - 15 av 1146 uppsatser innehållade ordet retailers.

  1. 11. Artificial Transactional Data Generation for Benchmarking Algorithms

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för fysik

    Författare :Veronica Lundgren; [2023]
    Nyckelord :Data Analytics; Synthetic Data; Statistical Distribution; Embedding; Transactional Data;

    Sammanfattning : Modern retailers have been collecting more and more data over the past decades. The increased sizes of collected data have led to higher demand for data analytics expertise tools, which the Umeå-founded company Infobaleen provides. A recurring challenge when developing such tools is the data itself. LÄS MER

  3. 12. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Tracy Najjuko; [2023]
    Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

  4. 13. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    Magister-uppsats, KTH/Ljusdesign

    Författare :Janani Narayanan; [2023]
    Nyckelord :Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Sammanfattning : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. LÄS MER

  5. 14. Designing and evaluating distribution networks for luxury beds : A case study of Hästens Beds’ European distribution from the perspective of cost and delivery service

    Master-uppsats, Linköpings universitet/Logistik- och kvalitetsutveckling

    Författare :Sebastian Huss; Arvid Normann; [2023]
    Nyckelord :distribution; distribution network design; transport minimization; network structure; network optimization; decentralization; facility location; center of gravity;

    Sammanfattning : Hästens Beds is a Swedish luxury bed manufacturer, located in Köping, Sweden. They have a strong global presence, with Europe being the most mature and proven market. LÄS MER

  7. 15. Consumer multichannel buying behavior under the pandemic

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Jingming Zhang; Xinyu He; [2023]
    Nyckelord :Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Sammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER