Sökning: "retailing"

Visar resultat 1 - 5 av 383 uppsatser innehållade ordet retailing.

  1. 1. "We'll tailor your experience"

    Master-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap

    Författare :Kevin Sällberg; Almina Herrlin; [2022]
    Nyckelord :content personalization; interface personalization; customer experience; personalization strategy; enhanced value net approach; Social Sciences;

    Sammanfattning : Personalization is a strategic way for retailers to tailor an experience based on information provided by the customer, to fulfill the individual's needs. It has been explored in great detail, resulting in benefits being revealed, as well as strategies being put forth. LÄS MER

  2. 2. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Katarina Knobel; [2022]
    Nyckelord :omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

    Sammanfattning : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. LÄS MER

  3. 3. Exploring Coordination Mechanisms and Product Characteristics for Food Waste Reduction Principles: A Case Study in Physical Distribution

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Zacharias Samuelsson; [2022]
    Nyckelord :Food Waste; Food Waste Mitigation; Food Supply Chain; Food Retailing; Food Waste Mitigation in Distribution; Technology and Engineering;

    Sammanfattning : Title: Exploring Coordination Mechanisms and Product Characteristics for Food Waste Reduction Principles: A Case Study in Physical Distribution Author: Zacharias Samuelsson Thesis supervisor: Eva Berg, Faculty of Engineering at Lund University Thesis Purpose: Identify food waste causes in a global distribution network and develop an improvement proposal for minimizing food waste. Method: This study develops a food waste mitigation framework based on a literature review and assess it through a case at a company. LÄS MER

  4. 4. High Demand for Second-hand: A Qualitative Study on Challenges and Opportunities Faced by Second-hand Clothing Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Greijer; Abdullah Smew; [2022]
    Nyckelord :Second-hand; Clothing; Retailing; Digitalization; Sustainable consumption;

    Sammanfattning : The second-hand market has been subject to a lot of change in recent years. New actors with disruptive business models have entered the market, changing consumer perceptions and altering market conditions. LÄS MER

  5. 5. En undersökning av svenska livsmedelspriser: Vilka faktorer påverkar prissättningen?

    Kandidat-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Baltsar Lindgren; [2022]
    Nyckelord :Pricing; food products; price competition; price discrimination; market concentration; costs; Business and Economics;

    Sammanfattning : The main objective of this paper is to investigate price determining factors in Swedish grocery retailing. By combining economic theory with linear regression analysis the paper wishes to shed light on what kind of factors that are affecting Swedish food retailers when they are pricing food products. LÄS MER