Sökning: "retailing"

Visar resultat 16 - 20 av 408 uppsatser innehållade ordet retailing.

  1. 16. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Putri Senvia Kusumawardani; Xingyue Liao; [2023]
    Nyckelord :Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

    Sammanfattning : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. LÄS MER

  3. 17. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Song Thu Nguyen; Joo Won Lee; [2023]
    Nyckelord :Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Sammanfattning : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. LÄS MER

  4. 18. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Melody Fu; Agnes Polkander; [2023]
    Nyckelord :Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

    Sammanfattning : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. LÄS MER

  5. 19. Closed Loop Supply Chains: A qualitative study of the Swedish food retail industry

    Magister-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Daniel Hellström; David Danmyr; [2023]
    Nyckelord :Logistics; Closed Loop Supply Chain; Forward logistics; Reversed logistics; Food waste; Waste Management; Sustainable practises;

    Sammanfattning : The closed loop supply chain concept has been argued to be one vital sustainability solution to prevent waste and aid humanitarian concerns. At the same time, over a third of the food resources for human consumption is being converted to food waste, contributing to malnutrition, starvation and countless deaths. LÄS MER

  7. 20. Logistical consequences of rapid deliveries in omnichannel retailing : Investigating the impact of 15-minute deliveries on the demand management and order fulfilment process

    Master-uppsats, Linköpings universitet/Logistik- och kvalitetsutveckling

    Författare :Moa Andersson; Evelina Krassow; [2023]
    Nyckelord :Logistics; Supply chain management; Supply chain; Supply chain processes; Omnichannel; Omnichannel retailing; Consequences; Order fulfilment; Demand Managment; Process;

    Sammanfattning : The need for fast, flexible, and sustainable deliveries has become a key priority for companies as customers demand more convenience in their purchasing experience. Retailers have responded by developing their logistics into an omnichannel to meet these expectations, which has made the supply chain more complex. LÄS MER