Sökning: "retailing"

Visar resultat 6 - 10 av 408 uppsatser innehållade ordet retailing.

  1. 6. The use of retail self checkout systems and its influence on the experiences of the Swedish shopper

    Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Pontus Berg Nordström; Kin Lok Lee; [2023]
    Nyckelord :Self-service technology SST ; User satisfaction; Human Computer Interaction HCI ; Information and Communication Technology ICT ; Service Quality; Consumer attitudes; Technological Innovation; Supermarkets; Retailing.;

    Sammanfattning : Traditional retail with personal service is becoming scarce. The personal interaction is replaced with self service alternatives, and the consumer is now seen as a co-service producer. LÄS MER

  3. 7. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Julia Hüsam; Linnéa Nordmark; [2023]
    Nyckelord :Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. LÄS MER

  4. 8. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

    Master-uppsats,

    Författare :Paul Pankonin; [2023]
    Nyckelord :SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

    Sammanfattning : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. LÄS MER

  5. 9. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Makda Adhanom; Natasha Alvaro; [2023]
    Nyckelord :;

    Sammanfattning : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. LÄS MER

  7. 10. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions

    Master-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Isak Emitslöf; [2023]
    Nyckelord :E-retail; e-commerce; predictive analysis; predictions; technical affordance; value-generation; constraints theory;

    Sammanfattning : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. LÄS MER