Sökning: "rhetoric techniques"

Visar resultat 1 - 5 av 36 uppsatser innehållade orden rhetoric techniques.

  1. 1. “I eat, I drink and... I vote Italian” : A critical hermeneutical analysis of gastronationalism in the rhetoric of Fratelli d’Italiaduring the European Parliament election in Italy.

    Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

    Författare :Carlo Zucchini; [2023]
    Nyckelord :Gastronationalism; Banal Nationalism; Italy; Fratelli d’Italia; European Union; European Parliament; Election; Identity; Nation; Fascism;

    Sammanfattning : This paper examines the discourse surrounding Italian gastronationalism throughout the previous four European Parliament elections to gain a deeper comprehension of the escalating significance of gastronationalism over the past two decades. In this examination, the notion of gastronationalism, situated within the wider context of banal nationalism, is elucidated, and delineated to achieve the intended objective. LÄS MER

  3. 2. "Help your parents see that you're right and they're wrong" : En kritisk diskursanalys av Oatlys reklamkampanj Help Dad

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Hanna von Ahn; [2023]
    Nyckelord :Critical discourse analysis; discourse; interdiscursivity; Oatly; advertising campaign; woke marketing; woke-washing;

    Sammanfattning : The aim for this study is to research Oatlys advertising campaign Help Dad from the perspective of how their values concerning sustainability are shown through the campaign. Based on the findings and result of the analysis, a discussion is held on if and how Oatly create discussions within society. LÄS MER

  4. 3. Bankers "impression management" i hållbarhetsredovisningen. Hur etos, patos och logos används för att förmedla en hållbar företagsbild

    Kandidat-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Elisabet Hansson; [2022]
    Nyckelord :Sustainability reporting; banking sector; impression management; rhetorical analysis; fintech; Hållbarhetsredovisning; banksektorn; impression management; retorisk analys; fintech;

    Sammanfattning : Syftet med denna studie är att undersöka hur traditionella banker och fintech-banker använder retorik som ett inslag av ’impression management’ i sin hållbarhetsredovisning – för att presentera en hållbar företagsbild. Vidare ska studien undersöka skillnader mellan bankerna. LÄS MER

  5. 4. The Media Representation of Mental Health Awareness to Support Therapy and Recovery for Health Workers: : A Discourse Analysis to Break Mental Health Stigma

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Rick Gianluca Nowfer; [2022]
    Nyckelord :Mental Health; Health workers; Mental Health Stigma; Media for therapy and recovery; MH representation; Media health technologies; visual storytelling; E-mental heath.;

    Sammanfattning : The mental health (MH) of health workers during the 2019 pandemic has been severely affected by the disruptive coping and heavy workload management of the Covid crisis. Critical emergency contexts trigger many MH issues and disorders in many health workers who do not have adequate tools and strategies to respond to MH threats when traditional medical methods cannot be provided. LÄS MER

  7. 5. Glimpsing into the Gender Gap: : Perceptions of gender inequality among women in the tech startup industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Amanda Malmqvist; [2019]
    Nyckelord :Gender; Gender equality; Gender gap; Tech; Startups; Entrepreneurship; Perceptions; Venture capital; Norms; Gender blind; Gender awareness; Stockholm; Genus; Kön; Jämställdhet; Könsgap; Tech; Teknik; Startups; Entreprenörskap; Uppfattningar; Riskkapital; Normer; Könsblindhet; Könsmedvetenhet; Stockholm;

    Sammanfattning : There is a massive gender gap in the tech startup industry. 1% of the CTOs at venture-backed companies in Europe are women and only 1% of the venture capital in Sweden is given to all-female founding teams. LÄS MER