Sökning: "rhetoric"

Visar resultat 6 - 10 av 1123 uppsatser innehållade ordet rhetoric.

  1. 6. Nya Moderaternas retorik i det postmoderna tillståndet

    Kandidat-uppsats, Uppsala universitet/Institutionen för litteraturvetenskap och retorik

    Författare :Lukas Hållkvist; [2024]
    Nyckelord :The Moderates; politics; epideictic rhetoric; pseudo-events; hyperreality; postmodern condition;

    Sammanfattning : This thesis explores the renewal process within the Moderate Party from a postmodern perspective, focusing on epideictic rhetoric and theories of pseudo-events. By analyzing the party's strategic repositioning and communication methods, the study examines how the Moderates reshaped their public image and relationship with the electorate. LÄS MER

  2. 7. Gör media skillnad på mördare och mördare? : En kvantitativ innehållsanalys av hur Expressen gestaltar Wilma- och Tova-fallet.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Ella Synnelius; David Thulin; [2024]
    Nyckelord :Wilma-fallet; Tove-fallet; Tishko Ahmed; Billy Fagerström; Gestaltningsteorin; Framing; Andrafiering; Othering; Media; Expressen; Vi och dom; Kvantitativ innehållsanalys;

    Sammanfattning : This study examines the difference in Expressen’s portrayal of two similar murder cases in Sweden with the key difference being the ethnicity of the perpetrators. The main purpose is to determine if the media is using a discriminatory rhetoric in their covering of crime and if they are upholding a “we and them” view of the world. LÄS MER

  3. 8. Kanye West i liberal och konservativ media : Antisemitens gestaltning

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Gry Nanker; Hanna Sjögren; [2024]
    Nyckelord :Kanye West; Antisemitism; Framing; politics; CNN; NBC; New York Post; Fox; Thematic analysis; mixed methods;

    Sammanfattning : Anti-Semitism is still very much alive in the United States and has increased in the pastyears (ADL, 2023). Anti-Semitic rhetoric was brought to light by the world-famousrapper Kanye West, who in the fall of 2022 committed several anti-Semitic acts on hissocial platforms. LÄS MER

  4. 9. Framtidens copywriter är AI - eller? : En experimentell studie som undersöker relationen mellan generativ artificiell intelligens och copywritingkompetensen inom kommunikatörsprofessionen

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Amelia Andersson; Åsa Engström; [2024]
    Nyckelord :Generative Artificial Intelligence; copywriting; credibility; conviction; Generativ artificiell intelligens; copywriting; trovärdighet; övertygelse;

    Sammanfattning : The purpose of the study was to examine whether it was possible to discern any effect on the perception of the content of a copytext in terms of credibility and conviction, depending on whether the writer was ChatGPT or a human copywriter, and whether it was possible to discern any effect on the perception of the writer in terms of creativity and professionalism. To achieve the purpose of the study, the following questions were formulated: 1. LÄS MER

  5. 10. Agents of Peace or Tension: Analysing Political Elites’ Electoral Rhetoric : A Qualitative Analysis of Campaign Rhetoric in the 2023 Nigerian Presidential Election

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Sanna Sandehl; [2024]
    Nyckelord :Communal division; polarising and reconciliation rhetoric; ethnic religious and tribal affiliations; election campaign rallies;

    Sammanfattning : How do some political elites, in unstable democracies with communal divisions, use ethnic, religious, and tribal affiliations for a rhetoric of polarisation and/or reconciliation when running for office? This thesis applies a framing analysis to explore how political elites employ these affiliations in speech acts, mainly political rallies, to construct narratives of polarisation and reconciliation during election campaigns. The theoretical framework is constructed by previous research on “Big Men” politics and the rhetoric used by ex-combatants turned politicians within a context embossed with electoral violence and division. LÄS MER