Sökning: "rianne de jonge"

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  1. 1. The influence of crises on corporate reputations : How to manage the organisation back into positive daylight

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Rianne de Jonge; [2007]
    Nyckelord :Corporate reputation; stakeholder perceptions and attributions; risk; crisis; reputation management; crisis management; corporate communication;

    Sammanfattning : In today’s business world it is not just about doing business anymore, the need increases for organisations to take intangible resources, like the corporate reputation, into consideration. These corporate reputations have a multitude of positive functions for organisations. LÄS MER