Sökning: "rimbäck"

Hittade 3 uppsatser innehållade ordet rimbäck.

1. 1. Digital Channel Integration - The Process of Handling Tensions Internal to the Firm

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Johanna Sjöblom; Karin Rimbäck; [2012]
   Nyckelord :Tension; Marketing organization; Digital channel; Process; Channel integration;

   Sammanfattning : Offering customer a seamless shopping experience through its multiple channels is imperative for retailers to be competitive in the 21st century. To allow the customers to switch freely between the channels, both practitioners and academics highlight the importance of retailers integrating its different sales channels. LÄS MER

3. 2. The Effect of an Education in Business and Economics on the Behaviour in a Moral Hazard Situation

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Författare :Johanna Hagberg; Louise Rimbäck; [2011]
   Nyckelord :Moral Hazard; Indoctrination; Selection; Risk willingness;

   Sammanfattning : Market failures being highlighted during the most recent financial crisis, aroused our interest of moral hazard. We study behaviour in a moral hazard situation on an individual level. LÄS MER

4. 3. Signalist? Javisst!: En kvantitativ undersökning om signaleffekter av reklamframförande via ljud

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Karin Rimbäck; Johanna Sjöblom; [2010]
   Nyckelord :signal theory; audio performance; market communication; effective advertising; radio;

   Sammanfattning : The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors’. LÄS MER