Hittade 3 uppsatser innehållade ordet rimbäck.
- D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : Offering customer a seamless shopping experience through its multiple channels is imperative for retailers to be competitive in the 21st century. To allow the customers to switch freely between the channels, both practitioners and academics highlight the importance of retailers integrating its different sales channels. LÄS MER
2. The Effect of an Education in Business and Economics on the Behaviour in a Moral Hazard SituationC-uppsats, Handelshögskolan i Stockholm/Institutionen för nationalekonomi
Sammanfattning : Market failures being highlighted during the most recent financial crisis, aroused our interest of moral hazard. We study behaviour in a moral hazard situation on an individual level. LÄS MER
- C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors’. LÄS MER