Sökning: "ryktesarbete"
Hittade 1 uppsats innehållade ordet ryktesarbete.
1. Med ryktet som insats: - En fallstudie i tre svenska storföretags ryktesarbete
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The purpose of this thesis is to gain understanding of how companies proactively can manage their reputation. The thesis analyzes three multinational companies in Sweden and uses two theoretical approaches - the reputation risk view and the reputation strengthening view - to gain an overall perspective of how companies work with their reputation. LÄS MER
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