Sökning: "sökmotormarkandsföring"
Hittade 1 uppsats innehållade ordet sökmotormarkandsföring.
1. Sökmotoranvändares annonsmedvetenhet och attityd mot organiskaoch betalda sökresultat : En kvantitativ studie om hur sökmotoranvändares attityd påverkas av annonsmedvetenhet
Kandidat-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenSammanfattning : Purpose: The purpose of this study is to examine if there is a relationship between search engine users advertising awareness and attitude towards organic- and/or paid search results. Hypothesis: H1: The attitude toward Google´s paid search results is significantly more negative for search engine users who successfully identify more than 75% of Google´s paid search results on the results page compared to search engine users who successfully identified less than 75% of Google´s paid search results on the search results page. LÄS MER