Sökning: "saas"

Visar resultat 16 - 20 av 131 uppsatser innehållade ordet saas.

  1. 16. Factors Influencing the Net Promoter Score (NPS) : A Case of Funnel


    Författare :Devesh Gadkari; [2018]
    Nyckelord :NPS; Net Promoter Score; Customer loyalty; Customer satisfaction; Word of Mouth; Industry; Industry dynamic;

    Sammanfattning : Net Promoter Score (NPS) is considered to be an important metric for measuring customer loyalty. The concept is widely popular and adopted in several established and emerging industries. This master’s thesis work is aimed to spot the factors influencing the NPS of a company and the score rated by an individual. LÄS MER

  2. 17. Improving Software-as-a-Service Sales by Managing the Knowledge of Change Agents : A Case Study of an IT-company in a Servitization Transition

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Nyckelord :Servitization; Cloud Computing; Software-as-a-Service; Sales; Knowledge Management; Diffusion of Innovations; Change Agents; Codification Strategy; Tjänstefiering; Software-as-a-Service; Molntjänster; Sälj; Kunskapshantering; Innovation; Förändringsagenter; Kodifieringsstrategi;

    Sammanfattning : Servitization describes the trend amongst companies of supplementing tangible product offerings with services. A case in point is the cloud computing which represents a paradigm shift of servitization in the IT industry as it allows physical products to be delivered entirely remotely as a service. LÄS MER

  3. 18. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Författare :ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
    Nyckelord :AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

    Sammanfattning : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. LÄS MER

  4. 19. Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider

    Magister-uppsats, KTH/Industriell Management

    Författare :Samir Nabil; [2018]
    Nyckelord :Customer retention; attrition; business model; innovation; customer journey;

    Sammanfattning : Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer attrition existing within the current customer journey and suggest efforts aimed at increasing customer retention. LÄS MER

  5. 20. Reaching for the Cloud(s) - An exploratory case study on the changes to the role of management accountants following the introduction of a cloud-based ERP system

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Jesper Hofstedt; Carl-Johan Nilsson; [2018]
    Nyckelord :Role of Management Accountants; Cloud; ERP; SaaS; Technology Power Loop;

    Sammanfattning : This thesis explores the changes to the role of management accountants in a large public organization following the implementation of a cloud-based ERP system. The technology power loop by Newman and Westrup (2005) was further developed by incorporating literature on cloud technology and applied as a tool for analyzing the impact of cloud-based ERP systems on the role of management accountants. LÄS MER