Sökning: "sales promotion"

Visar resultat 1 - 5 av 83 uppsatser innehållade orden sales promotion.

  1. 1. How the most liked brands on Facebook interact with their customers

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Julia Barbosa Lucas; [2019-08-06]
    Nyckelord :Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Sammanfattning : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. LÄS MER

  2. 2. Are limited editions limited to products?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
    Nyckelord :limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

    Sammanfattning : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. LÄS MER

  3. 3. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Författare :Maria Jäderlund; [2019]
    Nyckelord :sentiment analysis; natural language processing; ranking; Instagram; VADER;

    Sammanfattning : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. LÄS MER

  4. 4. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.


    Författare :Martina Jonsson; Martin Solaja; [2019]
    Nyckelord :Slow Fashion; Fast Fashion; Competitive Advantage; Promotion Strategy; Green Demarketing; Fashion Promotion; Motivational Factors.;

    Sammanfattning : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. LÄS MER

  5. 5. Hur arbetar tjänsteföretag med relationsmarknadsföring och sales promotion?


    Författare :Nelly Olsson; Cajsa Fernström; [2019]
    Nyckelord :;

    Sammanfattning : .... LÄS MER