Sökning: "sales promotion"
Visar resultat 1 - 5 av 83 uppsatser innehållade orden sales promotion.
- Master-uppsats, Institutionen för tillämpad informationsteknologi
Sammanfattning : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. LÄS MER
- Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen
Sammanfattning : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. LÄS MER
3. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on InstagramKandidat-uppsats, Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)
Sammanfattning : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. LÄS MER
4. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.Kandidat-uppsats,
Sammanfattning : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. LÄS MER
Sammanfattning : .... LÄS MER