Sökning: "sales promotion"

Visar resultat 11 - 15 av 98 uppsatser innehållade orden sales promotion.

  1. 11. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen

    Magister-uppsats,

    Författare :Volkohon Karl; [2021]
    Nyckelord :Sustainability; Communication; Cloetta; Roshen; Sustainable Development Goals; Sweden; Ukraine; Comparative Study;

    Sammanfattning : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. LÄS MER

  3. 12. Ett klick bort : En tvärsnittsstudie om Generation Z:s konsumtionsmönster kring Black Friday

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elin Nordling; Rebecca Rönn; [2021]
    Nyckelord :Black Friday; E-commerce; Online commerce; Consumer behavior; Price promotions; Purchase behavior; Consumer emotions; Consumption experiences; Black Friday; E-handel; Online handel; Konsumentbeteende; Prispromotioner; Köpbeteende; Konsumentkänslor; Konumstionserfarenheter;

    Sammanfattning : Syfte: Syftet med studien är att undersöka om prisreducering, julhandel, känslor och erfarenheter på den svenska online-marknaden följer tidigare påvisat konsumtionsmönster i fysiska butiker kring Black Friday. Metod: Tvärsnittsstudien har utförts bestående av en enkätundersökning för att identifiera mönster och samband för Generation Z:s konsumentbeteende under Black Friday i förhållande till de fyra faktorerna. LÄS MER

  4. 13. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Viola Eidmén; Olivia Törner; [2021]
    Nyckelord :Black Friday; Price Promotion; CSR; Sustainability; Brand Equity;

    Sammanfattning : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. LÄS MER

  5. 14. Vad händer om du kombinerar en rabattkod med en influencer? En kvalitativ studie om priskampanjer via influencers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Nävermyr; Ebba Bengtsson; [2020]
    Nyckelord :Influencer promotional code; Price promotion; Influencer marketing; Influencer; Customer behaviour;

    Sammanfattning : Influencer marketing has rapidly grown over the last few years and is becoming the fastest-growing channel, where companies' budgets are skyrocketing within this area. A common form of influencer marketing is companies using influencers to communicate their promotional codes. LÄS MER

  7. 15. A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise

    Kandidat-uppsats, Högskolan Dalarna/Informatik

    Författare :Wan Shuting; [2020]
    Nyckelord :e-commerce; traditional garment company; online; offline; Business Model Canvas BMC ; SWOT analysis; Enterprise Modeling EM ; O2O e-commerce mode; C2B business mode.;

    Sammanfattning : Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. LÄS MER