Sökning: "sales prospecting"

Hittade 4 uppsatser innehållade orden sales prospecting.

  1. 1. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Nyckelord :B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Sammanfattning : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. LÄS MER

  3. 2. Virkesköparens roll : en kvalitativ studie om uppsökande verksamhet och virkesköparens säljegenskaper

    Uppsats för yrkesexamina på avancerad nivå, SLU/Dept. of Forest Resource Management

    Författare :Johanna Strömberg; [2019]
    Nyckelord :kontaktskapande arbete; uppsökande verksamhet; säljegenskaper;

    Sammanfattning : De privata skogsägarna i Sverige står för cirka 60 procent av skogsindustrins råvarubehov. Konkurrensen om råvaran hårdnar och urbaniseringstrenden leder till att de privata skogsägarna verkar behöva allt mer hjälp för att sköta om sin skog. LÄS MER

  4. 3. Expanding the customer base for DCS in the Oil, Gas & Chemicals market in Sweden; A Case Study of ABB

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jón Ingi Skarphéðinsson; Vivian Mohan; [2017-09-15]
    Nyckelord :;

    Sammanfattning : From research, firms that want to expand its customer base and acquire new customers need to have an acquisition strategy with a team that supports this process. Any businesses motive is to generate profit by creating customers. The main purpose of this research is to examine the market for ABB and how it can acquire new customers. LÄS MER

  5. 4. Nya affärsmöjligheter genom bättre marknadskontroll

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Oscar Hjertonsson; [2005]
    Nyckelord :Technology and Engineering;

    Sammanfattning : The software company Företaget AB sells a strong portfolio of products and has during the last years won important market shares in Sweden, which is comforting also for the future as references are an important argument for sales of the product. After years of organic and non-organic growth the company has grown into becoming one of the big players in the market, even that an important sales argument. LÄS MER