Sökning: "sales-marketing interface SMI"

Hittade 2 uppsatser innehållade orden sales-marketing interface SMI.

1. 1. Conflicts or constructive collaboration?- A study investigating the coordination of the sales-marketing interface in a digital context

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gottfridsson Sara; Rehn Ylva; [2021-06-29]
   Nyckelord :Coordination; sales-marketing interface SMI ; digitalization; qualitative study; B2B;

   Sammanfattning : This study investigates how coordination is achieved between the functions sales and marketing in B2B organizations, and how increased digitalization affects the coordination between different functions. The paper uses a qualitative method, and data has been collected by conducting 29 semi-structured interviews with managers and employees from the sales and marketing departments within several B2B organizations operating in various industries. LÄS MER

3. 2. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Sandra Järkeborn; Vera Werner; [2020]
   Nyckelord :B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

   Sammanfattning : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. LÄS MER