Sökning: "sample of international marketing thesis"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden sample of international marketing thesis.

  1. 1. Alvedon vs det generiska läkemedlet Pamol : En studie om konsumentens kännedom, trovärdighet och dess påverkan av prisskillnader inför ett köpbeslut.

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Darja Faily; Nader Albanna; [2021]
    Nyckelord :Knowledge; Credibility; Purchase Decision; Price; Alvedon; Pamol; Generic Drugs; kännedom; trovärdighet; Pris; Konsumtion; Köpbeslut; Generiska läkemedel; Marknadsföring; Alvedon; Pamol;

    Sammanfattning : Sammanfattning Titel: Alvedon vs det generiska läkemedlet Pamol - En studie om konsumentens kännedom, trovärdighet och dess påverkan av prisskillnader inför ett köpbeslut. Datum: 2021-05-25 Nivå: Kandidatuppsats  Författare: Darja Faily & Nader Albanna Handledare: Christine Tidåsen Examinator: Klaus Solberg Søilen Syfte: Syftet med denna studie är att undersöka konsumenters preferens och uppfattning av de generiska paracetamol-läkemedlen Alvedon och Pamol. LÄS MER

  3. 2. Digital Customer Experience Matters

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Nyckelord :customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Sammanfattning : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. LÄS MER

  4. 3. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Nadezhda Tsankova; Iva Pervan; [2020]
    Nyckelord :social media; youth tourism; cultural differences; Business and Economics;

    Sammanfattning : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. LÄS MER

  5. 4. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Erica Salonius; Erica Rhönnstad; Amanda Hedlund; [2015]
    Nyckelord :branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market;

    Sammanfattning : Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment. A branding strategy that aims to develop a strong reputation and recognition can be an attempt for Swedish SMEs to create awareness and differentiate themselves in the European market. LÄS MER

  7. 5. Customer Satisfaction in the Higher Education Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Nyckelord :customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Sammanfattning : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. LÄS MER