Sökning: "sas relationsmarknadsföring"

Hittade 2 uppsatser innehållade orden sas relationsmarknadsföring.

1. 1. Scandinavian Airlines : En fallstudie om Scandinavian Airlines kundrelationer

   Kandidat-uppsats, Företagsekonomiska institutionen

   Författare :Christina Jakobsson; Markus Herrmann; [2009]
   Nyckelord :Airlines; Costumer loyalty club; Direct marketing; Internet and Relationship management.; Flygbolag; Lojalitetsprogram; Direktmarknadsföring; Internet och Relationsmarknadsföring.;

   Sammanfattning : For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. LÄS MER

3. 2. De traditionella flygbolagens överlevnad på den skandinaviska marknaden : en studie om SAS Sverige

   Kandidat-uppsats, Institutionen för ekonomi och företagande

   Författare :Susanna Henriksson; Charlotte Fränneby; [2008]
   Nyckelord :Loyalty; Involvement; Relationship Marketing; Business concept; Branding; Internal marketing; Creating a higher value; SAS Sweden; Traditional airlines; Gap analysis.; Lojalitet; Involvering; Relationsmarknadsföring; Affärsidé; Branding; Intern marknadsföring; Mervärdeskapande; SAS Sverige; Traditionella flygbolag; Gapanalys.;

   Sammanfattning : The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. LÄS MER