Sökning: "scania b2b"

Hittade 3 uppsatser innehållade orden scania b2b.

  1. 1. Exporting opportunities and challenges from Sweden to Iran. : -A multiple case study of Ericsson, Volvo, Scania and Electrolux.

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mortazavi Seyed Sina; [2016]
    Nyckelord :Export barriers; internal barriers of export; institutional barriers of export; knowledge and experience barriers of export; export modes.;

    Sammanfattning : Today’s market place is more aggressively competitive than ever, large international companies are actively exporting goods to foreign countries in order to expand their market shares. The exporting process from developed countries to emerging markets such as developing countries is challenging than ever, as a result, scholars in international marketing and business have called for further research concerning this area. LÄS MER

  3. 2. Eat the food, drink the booze and settle the deal! : A study of intercultural differences in China from a Swedish B2B perspective

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Författare :Nathalie Svedberg; Tim Svensson; [2014]
    Nyckelord :China; B2B; Business culture; Hofstede; Cultural diversities; Business relations;

    Sammanfattning : Background: China is today regarded as Sweden’s most important business partner in Asia. Even if there are cultural differences between Sweden and China the intercultural distance has successively decreased. One of the reasons is the globalisation. Another reason is the consecutive development of Swedish-Chinese relations. LÄS MER

  4. 3. Heavy vehicle B2B marketing and impact of culture : a comparison case study of Volvo and Scania in Thailand

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :Adesola Adegboye; Lena Romlin; [2011]
    Nyckelord :B2B Marketing; culture; market segmentation; business marketing communication; cultural dimensions;

    Sammanfattning : Many Automobile companies from the developed countries are moving to Asia as the market potential in these countries is dimishing and cost of production is cheaper. Although there is a larger market potential in Asian countries, each automible company needs to attract potential customers with the ultimate goal of retaining them. LÄS MER