Sökning: "scenario-based design"

Visar resultat 6 - 10 av 43 uppsatser innehållade orden scenario-based design.

  1. 6. Kompensation med eller utan precision : Hur förankrings- och precisionseffekten påverkar tillfredsställelsen efter misslyckad tjänsteleverans

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :Hanan Mazraeh; Micael Pihlgren; [2023]
    Nyckelord :Service recovery; precisionseffekt; förankringseffekt; kompensation samt konsumentpsykologi.;

    Sammanfattning : Aim: The purpose of the essay is to study how companies, through the precision- and anchor-effect, can restore high customer satisfaction after a service failure, while maintaining the compensation at a relatively low level. Method: The method is a between-person design in the form of a scenario-based survey. LÄS MER

  3. 7. System Dynamics Simulation of Hospital Resource Relocation for Healthcare Decision-making

    Master-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Författare :Borg Lucas; Moreau Filip; [2023]
    Nyckelord :System Dynamics; Simulation; Healthcare; Resource Relocation;

    Sammanfattning : INTRODUCTION: Relocating hospital resources can change the efficiency of their use. The focus of this thesis is on non-emergency healthcare, specifically the relocation of staff and facilities. Relocation can be both time-consuming and costly. LÄS MER

  4. 8. Paid snapshots - A quantitative study of 'snapshot' aesthetics in paid social media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Måns Holmberg; Niclas Bergquist; [2022]
    Nyckelord :snapshot aesthetics; social media; paid media; digital advertising;

    Sammanfattning : Paid advertisement continues to be an important tool to reach new customers and increase revenue for retailers. Investments in paid social media remain on the uprise and the effectiveness of reaching new customers through owned media remain questioned. LÄS MER

  5. 9. Exploring the Design of Nudging in Persuasive Technologies - Improving Sleep Hygiene

    Master-uppsats,

    Författare :Hung-Chiao Chen; [2021]
    Nyckelord :persuasive technology; the nudge theory; Type 1 nudging; Type 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sleep; sleep hygiene; scenario-based design; persuasive teknologi; nudge theorin; Typ 1 nudging; Typ 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sömn; sömnhygien; scenariobaserad design;

    Sammanfattning : Research on persuasive technologies for promoting healthy behaviours has been surging in recent years, but these technologies have the risk of being perceived as undesirable meddling. The current study puts forward a non-coercive and libertarian paternalistic alternative - the nudge theory. LÄS MER

  7. 10. Beyond the Choice - A quantitative study on the ultimate impact of default delivery options on customer choice satisfaction

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ebba Österlund; Sara Hedman; [2021]
    Nyckelord :Consumer behavior; Last-mile delivery; Nudging; Default option; Choice satisfaction;

    Sammanfattning : The dramatic rise of e-commerce has put pressure on online retailers to reduce the CO2 emissions of their increasing last-mile deliveries. One strategy retailers might apply in this context is the use of green defaults to push the customer's choice of delivery mode in a more sustainable direction. LÄS MER