Sökning: "scientific research marketing"

Visar resultat 1 - 5 av 143 uppsatser innehållade orden scientific research marketing.

  1. 1. Exploring Environmentally Sustainable Last-Mile Deliveries in Sweden

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Emelie Ehrensvärd; Clara Wilhelmsson; [2023]
    Nyckelord :Last-mile delivery; E-retailer; Sustainable last-mile delivery; Environmentally sustainable last-mile delivery; Technology and Engineering;

    Sammanfattning : Last-mile delivery is the part of the e-commerce supply chain that is the least efficient in terms of cost, time, and environmental impact. As e-commerce is expected to keep growing, this puts pressure on last-mile deliveries to reduce their environmental impact if Sweden is to reach its environmental goals for 2045. LÄS MER

  2. 2. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system

    Master-uppsats, SLU/Dept. of People and Society

    Författare :Pablo Ratti; [2023]
    Nyckelord :Agroecology; transition; top-down; scenario; participatory policies;

    Sammanfattning : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. LÄS MER

  3. 3. The Evolution of Technology and its Effect on Consumption : How has the evolution of technology and media affected consumption within the fashion industry?

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Isabelle Örnbratt; Erica Stenström; [2023]
    Nyckelord :Consumer behavior; consumption; technology; media; marketing; source credibility theory; dual-process theory;

    Sammanfattning : Date:   2023-05-31 Level:   Bachelor Thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University Authors:  Erica Kim Stenström   Isabelle Örnbratt                            (96/11/06)    (01/03/31) Title:   The Evolution of Technology and its Effect on Consumption Supervisor:  Edward Gillmore Keywords:  Consumer behavior, consumption, technology, media, marketing, source credibility theory, dual-process theory Research Question: How has the evolution of technology and media affected consumption within the fashion industry? Purpose: Due to the great shift in both online and physical consumption, the purpose of this research is to provide significant insights to already existing scientific literature on how the development of technology and media has affected consumers’ purchasing behavior. Method: A qualitative research paper with two semi-structured interviews and a random sample survey containing eleven open-ended questions. LÄS MER

  4. 4. BREEAM-SE och gröna lån : En kvalitativ studie kring miljöcertifieringen BREEAM-SE och kopplingen till bankers gröna lån

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Theo Claesson; Simon Dahl; [2023]
    Nyckelord :;

    Sammanfattning : Abstract   Title: BREEAM-SE and green loans.    Subject: Bachelor's thesis in Business Administration, 15 ECTS - specialization: The profitability achieved by property owners through environmental certification of their properties with BREEAM-SE. LÄS MER

  5. 5. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Augustsson; Jennie Granberg; [2022]
    Nyckelord :Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Sammanfattning : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. LÄS MER